A Story of Rebellion

The Housewife Rebellion

The story of Housewife Rebellion is a tale of tenacity and the unyielding spirit of its founder, artist Nicole Heere. It’s a story that unfolded balancing the world of art and wine, where tradition and elitism reign supreme. Nicole, a trailblazing artist known for transcending boundaries with her paintings, dared to challenge the norms and launched a wine brand that defied conventions.

At its core, Housewife Rebellion is a celebration of female empowerment and a nod to the strength of everyday women who navigate the complexities of life. But this brand’s journey was far from smooth. In a David-and-Goliath-like battle, Housewife Rebellion found itself locked in a trademark dispute with one of the oldest bourbon brands in the United States, a brand that idealizes the Confederacy and hyper masculinity. An established brand that wanted to take down the Housewife Rebellion. In Nicole’s legal response, she sent over an image of a 1950s housewife she painted wearing yellow dish gloves, with both hands up waving the one finger salute.

Nicole’s determination and artistic rebellion weren’t limited to her studio or the lawyer’s office – it took the work of 7 lawyers to bring the wine brand to market. She tirelessly knocked on doors, reached out to women in the wine industry, and sought allies who shared her vision. In the process, she built a true Housewife Rebellion, a community of like-minded individuals who understood the importance of challenging norms and making a mark in an industry steeped in tradition.

In the end, Housewife Rebellion emerged victorious, not just in the legal battle but as a symbol of resilience and empowerment. Nicole’s rebellious spirit, combined with her artistic talent, turned a dismissed idea into a thriving brand. More than just a brand; Housewife Rebellion became a movement, a celebration of the strength of women, and a testament to the power of artistry and determination.

The Housewife Rebellion story is a reminder that any good rebellion knows no bounds and that sometimes, the most extraordinary revolutions begin with a simple idea and the unwavering belief that change is not just possible but inevitable. Cheers to Housewife Rebellion and to Nicole Heere, the fearless artist who dared to challenge the status quo and emerged victorious, creating a brand that continues to inspire and empower.

Andy Warhol had The Factory. I have the Housewife Rebellion.” – Nicole Heere


Subscribe to Our Newsletter

We have a quarterly newsletter to help everyone stay connected. Sign up and keep up to date on upcoming wine releases and winery events. You don’t want to miss out!